09 Work Shop

8:00 am – 9:00 am

Registration

Morning Session 1 (9:00 – 9:30)

Introduction: Dealer Summit’s Comprehensive Solutions Concept

Jeff Frimmersdorf, Dealer Summit Event Coordinator

• Overview of new technologies and solutions and the ways to maximize efficiency

(moderated discussion with audience and presenters)

Morning Session 2 (9:30 – 10:15)

Best practices for Sourcing Inventory

OPENLANE - Andrew Iorgulescu, Vice President

• Strategy for Success: Minimize the expense and maximize the effectiveness of inventory selection and Pre-Owned Vehicles
• An understanding as to why the acquisition and disposition of wholesale inventory is moving online
• Benefits to both buyers and sellers of the online wholesale process
• Best practices to take advantage of online wholesale auctions
• The power of virtual inventory

Networking Break:

Refreshments provided by Pathman Lewis, LLP

Morning Session 3 (10:30 – 11:15)

Merchandising & Marketing Inventory

Auction123- Robert Basha, Co-Founder

• Optimize Inventory Management & Internet Marketing to maximize your exposure in the
• Hottest Markets and Search Engines
• Ways to save time and money, while dramatically improving sales, margins, and leads
• Best Practices to not only have an internet presence, but to develop a complete and profitable internet business

Morning Session 4 (11:15 – 12:00)

Take advantage of the tools and technology available to you from CARFAX to increase consumer confidence and close more deals

Carfax - Jay Luna, Process Improvement Manager

• Acquisition - Stock the cars your customers want to buy
• Advertising - Build consumer confidence online
• Retail - Build confidence at the deal table and get top dollar

12:00 pm – 12:45 pm

Networking Lunch - Networking Lunch Sponsored by Dependable Auto Shippers (DAS)

Afternoon Session 1 (12:45 - 1:15)

Driving On-Line Vehicle Sales with Vehicle Shipping

Dependable Auto Shippers - Dean Xeros, Vice President, Business Development

• Evolution of vehicle relocation for dealers
• Vehicle relocation.....does it matter?
• Why DAS?
• Why it pays to ship with DAS

Afternoon Session 2 (1:30 - 2:30)

Why the Sophisticated Succeed

vAuto – Dale Pollak, Founder and Chairman Development

• Learn three new used-vehicle metrics for increased profitability
• Discover how to achieve higher gross profit while pricing more competitively
• Identify used-car processes that are no longer viable
• Design a more cost effective organizational structure

Afternoon Session 3 (2:30 - 3:30)

Smart Marketing To Squeeze Out Profits

eComIQ - Morgan Jones, President

• Using website analytics to measure online and offline advertising effectiveness
• Lead generation best practices, including identifying what advertising is driving sales, not just leads
• Automated, inventory-driven paid search advertising to eliminate costly clicks when it’s out of stock
• Tying phone calls to advertising sources for effective advertising ROI measurement

Networking Break:

Refreshments provided by Pathman Lewis, LLP

Implementation Workshop (3:30 – 4:30)

• Putting all the pieces together in your dealership to implement a comprehensive solution strategy
• Audience- General Discussion